Friday, February 23, 2024

The fashion exec’s guide to gaming

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Gaming has emerged from fashion’s periphery to the forefront of innovation in just a few years. It’s seen as a direct line to Gen Z — much in the way social media was to millennials — and the potential extends beyond marketing. Video game platforms and their audiences provide a potential new revenue stream thanks to the popularity of digital fashion and beauty, and serve as a dress rehearsal for the metaverse.

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