Sunday, February 25, 2024

NASCAR president Steve Phelps headlines April 19 Sport Management Symposium

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The fourth annual event, held at Elon University’s School of Communications, will explore the theme of “Sport Sponsorship and Branding in the Digital Age,” and features two panel discussions delving into technology and social media use, as well as how college athletes are leveraging their name, image, and likeness (NIL) rights.

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