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Get more personalized shopping options with these Google tools

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People shop on Google more than a billion times a day. And thanks to the Shopping Graph, they see billions of products in their results — more than 45 billion, actually — that are constantly being refreshed. In fact, every hour, more than 2 billion listings are updated with the latest information, including pricing, in-stock availability and shipping details. So whether you’re looking for a specialty notepad from Japan, a monogrammed handbag from Paris or just a hammer from your local hardware store, the Shopping Graph can help you find it in just a few clicks.

With that many options, we’re focused on making it easy to find exactly what you like. Here are a few ways you can have a more personalized shopping experience on Google.

1. Rate styles to discover more of what you like

We’ve started rolling out a new feature to help you get more personalized results in some of our most popular shopping categories. Starting with signed-in U.S. shoppers using mobile browsers and the Google app, when you search for certain apparel, shoes or accessories items — like “straw tote bags” or “men’s polo shirts” — you’ll see a section labeled “style recommendations.” There, you can rate options with a thumbs up or thumbs down, or a simple swipe right or left, and instantly see personalized results.

If you haven’t quite found what you want (or you just want to keep going), we’ll give you the option to rate more items and instantly see another set of results. We’ll remember your preferences for next time, too. So when you’re looking for, say, men’s polo shirts again, you’ll see personalized style recommendations based on what you liked in the past and products you interacted with.

If you made a mistake with your rating or don’t want to see personalized shopping results, you can easily manage your preferences: Just tap the three dots next to the “Get style recommendations” section and look for personalization options in the “About this result” panel.

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